Inside the Insider
- Posted by Wasim
- On 02/23/2007 00:43:56
- In What's New
I was about an hour into a cardio session today when a girl passing by said to me, "Hey you are on the cover of the Insider!" as she waved it in front of my face. I took an interview for this story for a piece titled “4 On the Rise”, but as I saw myself staring back at me, I was wondering why no one told me it was going to be a cover story...
Serious About E-Commerce?
- Posted by Wasim
- On 06/05/2006 01:48:17
- In What's New
How serious are you about your E-Commerce venture?
When launching a store online, there are countless companies that can get you up and running. Some good ones can put stores in place that will store your products in a database. They can even setup full online management of products, customers and sales as setup your store to accept credit cards. They can even make it look snazzy.
Sounds great right? What else do you need?
Maybe you or your marketing department also have great ways to drive customers to your website, get the word out and even track your visitors!
Wow, even better!
Have you ever heard the expression "Water, water everywhere, but nary a drop to drink?
That's your situation until you get SERIOUS!
Meetings Are Toxic
- Posted by Wasim
- On 06/05/2006 01:14:58
- In Speaking Out
Binarian Studios is a company that often lives, works and plays via the Internet and often our meetings take place here as well.
Whether its via an instant messaging application, a video conference or a Citrix live meeting where computer desktops are shared in real time, it is often to avoid The Toxic Meeting.
Failing With Google Adwords
- Posted by Wasim
- On 05/09/2006 11:02:53
- In Speaking Out
Google Adwords is great isn't it?
For those of you who haven't paid much attention to those "Paid Sponsor" areas around your searches, those are other businesses paying Google every time you click an ad and it's what made Google 99% of their $3 Billion in revenue in 2005 one click at a time.
A great concept, search based advertising is about as direct as direct marketing can get and can match you to your consumer with accuracy like no other advertising medium! No matter what the "traditional direct marketing only" crowd may say to the contrary, proper internet marketing will get you leads!
This what the search industry is about — finding an easy way for the consumer to find your product or services.
Butter For Your Eyes
- Posted by Wasim
- On 05/02/2006 00:32:11
- In Outside the Box
So how long have you been staring at this glass window today? 2 hours? 6 Hours? Read on...
For this to butter your eyes up you must:
1) Have Windows XP Home or Pro
2) Preferably use an LCD Flat Panel Monitor (though readability on regular monitors also improve a bit)
This is just one of those things where you find out a little computer tip and it makes you wonder:
1) How can such a small thing make computer work seem so fresh?
2) Why haven't I heard about this sooner?
Be a friend to your eyes and click below to find out how to enable ClearType.
Yes, I agree!
- Posted by Wasim
- On 04/26/2006 01:56:20
- In Speaking Out
This is why hammering out some bullet points in a meeting is not sufficient in building something that is the least bit complex.
It is important to be visual.
Track Your Flash Sites
- Posted by Wasim
- On 04/13/2006 19:51:50
- In What's New
In it's continuing path towards world domination, Google Analytics absorbed what was formerly Urchin and then in their customary manner, made it better and made it free.
After considerable hard work, we are the first and only company to date to have integrated Dynamic Flash Websites with Google Analytics.
Our methods allow dynamic flash sites to be tracked including each and every section/category within the flash site with hits, uniques, referring traffic, lead conversions and much more.
Typically, flash sites cannot be tracked because they are usually one file on one page. Our custom technique allows tracking to be accomplished which allows you to know more about your customers and still have all the rich media benefits of a Flash web site.
There's ROIs in RIAs
- Posted by Wasim
- On 04/13/2006 19:50:14
- In Speaking Out
Participating hotels saw their conversion rate double with a Rich Internet Application (RIA) and the number of reservations increase 25%. They also experienced an increase in revenue booked by 50% and a 66% increase in number of nights booked.
Your Web Site Needs a PR Firm...
- Posted by Wasim
- On 04/13/2006 12:15:47
- In What's New
Your site's up, it looks great and it works great... now what?
The "if you build it, they will come" mentality has sideswiped countless unsuspecting entrepeneurs and their consultants never even told them otherwise!
Plain and simple, to get the word out, you need someone in your corner that can aggressively get results for your business on the web. Treating your business like it's a VIP is necessary because if it's just another site pushing just another product, your customers have better things to do and they are a click away from doing it.
Do You Need A CMS?
- Posted by Wasim
- On 04/03/2006 08:15:19
- In Speaking Out
You are about to get a website built for your business. Having found a good web development company, you are looking forward to seeing the results of their creative efforts.
So far so good.
Once the website is setup, and the customers start rolling in, you will want to make ongoing changes. These could be very small, such as changing a phone number, or adding a news item. New products, or shifts in business direction, will necessitate larger updates to the site. Chances are, though, you will still be happy with the design, and it’s just the text that needs to be changed.
While the web development company did a great job, you don’t want to have to go back to them for every change. A hundred small changes in a year will leave you both frustrated, and is not economic for either party.
This is where a content management system (CMS) comes in. Sitting behind the scenes, it gives you the ability to maintain your own site.
