Meetings Are Toxic
- Posted by Wasim
- On 06/05/2006 01:14:58
- In Speaking Out
Binarian Studios is a company that often lives, works and plays via the Internet and often our meetings take place here as well.
Whether its via an instant messaging application, a video conference or a Citrix live meeting where computer desktops are shared in real time, it is often to avoid The Toxic Meeting.
Failing With Google Adwords
- Posted by Wasim
- On 05/09/2006 11:02:53
- In Speaking Out
Google Adwords is great isn't it?
For those of you who haven't paid much attention to those "Paid Sponsor" areas around your searches, those are other businesses paying Google every time you click an ad and it's what made Google 99% of their $3 Billion in revenue in 2005 one click at a time.
A great concept, search based advertising is about as direct as direct marketing can get and can match you to your consumer with accuracy like no other advertising medium! No matter what the "traditional direct marketing only" crowd may say to the contrary, proper internet marketing will get you leads!
This what the search industry is about — finding an easy way for the consumer to find your product or services.
Yes, I agree!
- Posted by Wasim
- On 04/26/2006 01:56:20
- In Speaking Out
This is why hammering out some bullet points in a meeting is not sufficient in building something that is the least bit complex.
It is important to be visual.
There's ROIs in RIAs
- Posted by Wasim
- On 04/13/2006 19:50:14
- In Speaking Out
Participating hotels saw their conversion rate double with a Rich Internet Application (RIA) and the number of reservations increase 25%. They also experienced an increase in revenue booked by 50% and a 66% increase in number of nights booked.
Do You Need A CMS?
- Posted by Wasim
- On 04/03/2006 08:15:19
- In Speaking Out
You are about to get a website built for your business. Having found a good web development company, you are looking forward to seeing the results of their creative efforts.
So far so good.
Once the website is setup, and the customers start rolling in, you will want to make ongoing changes. These could be very small, such as changing a phone number, or adding a news item. New products, or shifts in business direction, will necessitate larger updates to the site. Chances are, though, you will still be happy with the design, and it’s just the text that needs to be changed.
While the web development company did a great job, you don’t want to have to go back to them for every change. A hundred small changes in a year will leave you both frustrated, and is not economic for either party.
This is where a content management system (CMS) comes in. Sitting behind the scenes, it gives you the ability to maintain your own site.
