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this blog is a collection of thoughts which range from industry practices, to the client/developer relationship, to the zen of an empty inbox and beyond.

Your Web Site Needs a PR Firm...



Your site's up, it looks great and it works great... now what?

The "if you build it, they will come" mentality has sideswiped countless unsuspecting entrepeneurs and their consultants never even told them otherwise!

Plain and simple, to get the word out, you need someone in your corner that can aggressively get results for your business on the web. Treating your business like it's a VIP is necessary because if it's just another site pushing just another product, your customers have better things to do and they are a click away from doing it.

10 months ago Crystal Icing was just getting started and today they are working with some of the world's biggest celebrities and corporations and thriving thanks to a great product and PR for the web.

Binarian Studios acted as Crystal Icing's Web Developer and Designer, but also provided Business Development, Marketing and Promotional consulting and related services. 

Essentially it was public relations for the electronic side of their business, which enabled new customers and partner relationships via the website leaving their business free to do what they do best. We can do the same for you.

PR for the web includes a large number of services and techniques ranging from Pay Per Click Internet Marketing and sharp visual interactive graphics to Search Engine Optimization and targeted mailers and much more.

Your business needs representation and we are here to help.

Our team has completed projects for:
• T-Mobile
• Oracle
• Singtel
• MINI USA
• Vidicom
• StyleWiz
• Crystal Icing
• NYC Jungle

• Kodak
• Xerox
• Resun
• U of R
• R.I.T
• Jackie Rogers
• Beach Bums
• Unseen Entertainment
• BBC
• DirectTV

• MTV (UK)
• House of Blues

• CityBuzz
• SpaceArc
• CalvAuto
Making Concepts Into Reality
• Custom Web Development + Graphic Design
Content Management Systems (CMS)
• Database Integration
Flash RIA CMS / Custom Configurators
• Flash Animation & Illustration
Organic Search Engine Optimization (SEO)
Internet Marketing + Lead Generation
Google Analytics Traffic + Sales Statistics
Video Production  
View Client Case Studies Find Out More